Mohem is a Barcelona-based luxury outerwear brand defined by refined design and craftsmanship. They partnered with us to build brand awareness, scale digital growth, and explore high-end retail expansion opportunities across key markets.
We led a multi-channel strategy spanning full-funnel Meta advertising, influencer partnerships, and retail positioning, aligning digital performance with long-term brand equity and offline placement goals.
November 2024 - March 2025 | @mohem.es
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Paid media strategy & execution (Meta)
Audience and creative testing
Influencer marketing
Luxury retail expansion consulting
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Delivered a 6.2% CTR on Meta campaigns, outperforming luxury category benchmarks
Achieved an estimated 9.63% ad recall lift, signaling strong brand resonance
Identified high-performing audience segments through continuous testing, driving sustained engagement and traffic
Doubled Mohem’s Instagram following through strategic retargeting and awareness sequencing
Activated creators aligned with Mohem’s aesthetic to build desirability and trust through Reels and Stories
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The integrated strategy elevated Mohem’s digital presence while strengthening its positioning as a premium, internationally relevant brand. By combining performance-led paid media with carefully curated influencer collaborations and a targeted retail expansion strategy, we increased brand equity, audience growth, and market credibility. The work established a cohesive bridge between online visibility and offline luxury retail – laying the groundwork for scalable global expansion.
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Story-driven, editorial-style creative significantly outperformed product-only assets in driving recall and engagement within the luxury segment.