• Creative marketing strategy (organic, email, paid)

• Email marketing execution & optimization

• Meta Ads management (awareness, engagement, traffic)

• Creative direction for short-form video & Reels

• Influencer campaign management

• Content batching, repurposing & rollout

• Retail placement strategy support

• Up to 60% email open rates, driving direct, measurable increases in website traffic

• Grew Instagram from ~300 to nearly 2,000 highly aligned followers matching the brand’s ideal customer in 1 campaign

• Reached ~400,000 people via Meta Ads with strong audience relevance

• Achieved up to 17% estimated ad recall lift

• Actively developing in-store boutique placements for Spring/Summer 2026 with aligned pricing and aesthetic

Built a strong, cohesive brand presence from pre-launch through growth by aligning creative, paid media, and influencer efforts. The strategy attracted a highly intentional audience that closely matched the brand’s ideal customer, improved brand recall, and increased traffic and sales without relying on direct conversion campaigns. Through consistent creative testing, weekly refreshes, and content repurposing, the brand established a scalable marketing foundation and is now positioned for continued digital growth and future retail expansion.

Prioritizing audience alignment and creative quality over direct conversion tactics led to stronger brand recall, higher engagement, and organic lifts in both website traffic and sales, with short-form video and email proving most effective for sustained growth.