Casa 32 Studio is a contemporary, summer-led, lifestyle brand rooted in elevated design and intentional living. They partnered with us to build brand awareness, expand social presence, and drive high-quality traffic through performance-led paid media.
We executed a multi-platform advertising strategy across Meta and Pinterest, blending strong creatives with precise audience targeting to scale visibility and engagement efficiently.
August 2025 - Present \ @casa32studio
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Paid media strategy
Campaign setup
Audience targeting
Creative direction
Performance optimization across Meta & Pinterest
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Generated 40K+ ad recall lift with recall rates nearly double industry benchmarks
Drove 4,600+ Instagram profile visits and 500+ new followers in under 3 weeks
Reached 500K+ impressions on Pinterest with exceptionally low CPMs and CPCs
Delivered above-average engagement at well below platform benchmarks
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The campaigns rapidly elevated Casa 32’s digital presence, strengthening brand recognition and positioning the brand in front of highly relevant, intent-driven audiences. Through consistent exposure and high-performing creative, we increased brand recall, social momentum, and platform discovery within a short launch window.
Beyond topline growth, the results demonstrated exceptional cost efficiency and scalability, proving the effectiveness of the targeting and creative strategy across both Meta and Pinterest. The sustained engagement and follower growth created a strong foundation for future product launches, seasonal campaigns, and long-term brand building.
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Aspirational lifestyle creatives outperformed product-first assets, driving higher recall rates and lower acquisition costs across platforms.
