Rooni Jewelry partnered with our agency to refine its marketing foundation, strengthen creative direction, and build scalable systems for growth. With limited existing content, the focus has been on strategy, email performance, and preparing for expanded content and influencer activations.
We started with strategy—conducting a SWOT analysis and defining creative direction across platforms—while optimizing email marketing as a primary revenue driver. In parallel, we launched awareness-focused Meta campaigns and developed content, Pinterest, and influencer strategies to support long-term growth.
November 2025 - Present \ @roonijewelry
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SWOT analysis & strategic foundation
Creative direction & content ideation
Email marketing strategy & execution
Meta Ads (awareness campaigns)
Influencer research
Batch content planning & production
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Up to 65% email open rates (vs. ~20–30% industry average, Klaviyo benchmarks)
Email click-through rates up to ~7% (vs. ~2–3% industry average)
Consistent weekly sales directly attributed to email campaigns
Achieved ~10% estimated ad recall lift through Meta awareness campaigns with purely Static image ads
Strategic groundwork laid for Pinterest and Instagram growth
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Within the first three months, we shifted Rooni Jewelry from ad-hoc marketing efforts to a structured, data-informed system focused on long-term growth. Email marketing has already become a reliable revenue driver, while creative direction and platform strategy have set the stage for scalable content, influencer partnerships, and stronger brand recognition as new assets come online.
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Even with limited content, a strong strategic foundation – paired with high-performing email marketing and clear creative direction – can drive immediate revenue while preparing a brand for sustainable, multi-channel growth.
