Kaan is an elevated and sustainable Brooklyn-based bag brand with a highly engaged, loyal audience. They partnered with us to scale online sales while strengthening brand awareness and community engagement through a full-funnel digital marketing strategy.
We built an integrated system across Meta Ads, Google, Pinterest ads, and Influencer Marketing, connecting awareness, engagement, and conversions to capture both new and returning customers.
November 2024 - Present \ @kaanbags
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Paid media strategy & execution (Meta, Google, and Pinterest)
Influencer seeding
Funnel design
Ongoing performance optimization
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Achieved 3.4–4× ROAS across Meta conversion campaigns with improving cost-per-purchase
Reached 213K+ people with brand awareness ads and delivered a ~20% recall lift – nearly 3× Meta benchmarks
Generated a 17.65% conversion rate from high-intent Google Search traffic
Activated 12 aligned influencers, driving new followers, site traffic, and high-performing content for paid reuse
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The strategy strengthened Kaan’s presence across the full customer journey – increasing visibility at the top of the funnel while improving efficiency and conversion at the bottom. By aligning paid media, search intent, and influencer content, we created a scalable acquisition engine that supported both short-term revenue growth and long-term brand equity. The result was a more connected ecosystem that reinforced Kaan’s brand identity and positioned the business for sustained, profitable scaling.
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Community-led creatives and influencer validation significantly increased engagement and checkout intent when paired with conversion-focused retargeting.
