Dermwel is a science-led skincare brand challenging conventional skincare routines through a focus on skin health and thoughtful formulations. They partnered with us to strengthen marketing performance and build a more effective strategy to drive revenue across channels.
We revamped and built out new email flows, developed a consistent campaign calendar, and refined the overall email strategy. Across Meta Ads, we tested different audiences alongside different creative approaches to identify the strongest performers.
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Meta Ads strategy, management, and optimization
Email marketing strategy and execution
Email flows, segmentation, and campaign planning
Performance reporting and ongoing analysis
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60% of total revenue attributed to email, per current reporting
Strong ROAS: Across broad prospecting and retargeting campaigns
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Email has grown from an underdeveloped channel into a major contributor to Dermwel's revenue, accounting for approximately 60% of total revenue. Alongside strong performance from both broad and retargeting campaigns in Meta, this reflects a more effective mix of customer acquisition and owned-channel revenue generation.
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Sustainable growth doesn't come from relying on a single channel. When paid media brings in potential customers and email gives them relevant reasons to engage and purchase, the wider marketing system can become significantly more effective.
