Beau is a London-based, family-run hydration brand reimagining the water bottle as a fashion accessory. With sculptural designs and a considered luxury identity, the brand brings together everyday functionality and personal style.
Beau had a distinctive product and a clear creative identity. The goal was to improve ROAS, build a stronger full-funnel strategy, and create more consistent revenue without compromising the brand's luxury positioning.
July 2026 - Present \ @beau.hydration
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Meta Ads strategy and management
Campaign structure and optimization
Creative testing and performance analysis
Full-funnel paid media strategy
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Increased their return on ad spend to 11x after 1 month (started at 3x).
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Within a month, Beau's ROAS increased from 3x to 11x, marking a significant improvement in paid advertising efficiency and revenue. As the brand approached selling through its available stock, the focus shifted from the initial growth phase toward a more sustainable strategy going forward.
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Strong creative is only part of the equation. A considered paid strategy can help a distinctive product translate existing demand into substantially more efficient advertising performance.